TRAINING PROGRAM LANDING PAGE IN PROGRESS
Finding Inspiration in Every Turn
place your best features and the most important information at the top
numbers, five to nine words, negative verbiage, multiple parts and clear intentions.
Blue is dependable and strong
Ranking are words like “lose,” “kill,” “fear,” “dark,” “bleeding,” and “war,”
Social Proof: Testimonials, Case Studies, Embedded Social Posts, Trust Seals
Here’s what it needs to accomplish:
The headline should grab the reader’s attention.
The headline should tell the reader what the product or service is all about.
The headline should be short. Never make it more than 20 words, and preferably limit it to 10.
2. Persuasive Subheads
An explanation should be benefit-oriented $ PERFECTLY CLEAR. Explanations are functional, but functionality should be tilted in favor of the user.
5. Something About Pain
Here’s how to accomplish that on your landing page:
Mention what someone will lose, not just what they will gain. According to the theory of loss aversion, we are more likely to anticipate the pain of losing something than we are to feel the pleasure of gaining something of equal value. In other words, it feels good to get $50, but the pain that we feel from losing $50 is twice as intense as the pleasure we received from gaining the same sum.
Consider implementing pain references in your testimonials, as well as in the remainder of the copy. Since pain is a powerful human element, real human testimonials are often very effective at conveying this pain in a trustworthy way.
Be sure to relieve the pain. Your product or service is provided as an antidote to the pain. Don’t present a problem without providing a solution!
6. Something About Pleasure
There are two main ways you can incorporate this into your landing page:
Show how pleasure is a by-product of having your product or service.
Show how your product meets an emotional need beyond its functional role.
You’re selling freedom, relief, and joy.
8. A Guarantee
Customers love guarantees. A guarantee, regardless of what it is or how it’s presented, can help people feel reassured while on your landing page.
Simply the word itself improves the likelihood of a conversion.
Here’s what to keep in mind as you create one for your landing page:
Guarantees can take many forms. Choose a type of guarantee that works for your business type, and state this guarantee on your landing page.
In the absence of any explicit product guarantee (e.g., satisfaction, money back, etc.), you can provide a different type of guarantee: e.g., “100% No Spam Guarantee.”
Position your guarantee statement close to the CTA. This proximity will help the potential customer receive a final bit of assurance, and be ready to convert.
Clickfunnel Header/Subheader Example (Mixergy)
opportunity to give a full background on who you are, what you do and what your website has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.
Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does, and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.
If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers, and how you stand out from the crowd. Add a photo, gallery, or video for even more engagement.